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Hard KPI: ROAS D7 > 25% D1RR < 10% (min. 30 install per sub_pub MONTHLY) Those being flagged by Netmarble fraud system Retention fraud - e.g) same retention rate for more than 5 days in a row 60 min. < CTIT < 10 sec. Google CTIT < 0 seconds (Click injection) Fraud traffic (high RR with no in-app, extreme secession rate at a certain stage/ in-app event, wrong SDK version, wrong OS version, odd spending pattern etc.) Non-geo traffic (carrier, language, device, IP, ISP etc.) - (SKTelecom, KT, LG U+(LG+U%2B) exactly) UID (user ID/ USN) mismatching or missing traffic Screenshot might not be available SDK Spoofing, New Device rate, Click injection, Click spamming etc.