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KPIs: User Flow: Install the app, Register for a free trial, Confirm it with his/hers billable app store account (purchase is not necessary) Leadflow: CPI Restrictions: Creatives need approval, No adult content, No app discovery, No copyright infringing websites, No email marketing, No forced redirect, No illegal websites, No incentivized traffic, No network rebrokering, No pop traffic, No push notifications, No SEM / SEO brand bidding, No social traffic,
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