Mature Dating Only

HIGHLY SENSITIVE CHARGEBACK OFFER

Pixel fires only for all leads age 40-49 with income $35k+ or age 50+ with income $25k+, and only in the following cities:
Atlanta GA Augusta GA Austin TX Baltimore MD Birmingham AL Boston MA-Manchester NH Charleston SC Charlotte NC Chicago IL Cincinnati OH Cleveland-Akron (Canton) OH Colorado Springs-Pueblo CO Columbia SC Columbus OH Connecticut(Statewide) Dallas-Ft. Worth TX Denver CO Detroit MI Florence-Myrtle Beach SC Ft. Myers-Naples FL Ft. Smith-Fayetteville-Springdale-Rogers AR Ft. Wayne IN Grand Rapids-Kalamazoo-Battle Creek MI Green Bay-Appleton WI Greenville-Spartanburg SC-Asheville NC-Anderson SC Harrisburg-Lancaster-Lebanon-York PA Hartford & New Haven CT Houston TX Indianapolis IN Jacksonville FL Kansas City MO Las Vegas NV Lincoln & Hastings-Kearney NE Little Rock-Pine Bluff AR Los Angeles CA Madison WI Memphis TN

Targeting the following demographics will help you attract the right traffic and achieve the highest eCPC:
MATURE: Your ads should be targeted at men and women ages 50+. We will accept leads under 40 (as low as 30) so you don't get stuck with traffic, but you should not target this demographic as there is a big drop off in value for our clients. If you’re average age isn’t high enough, you will likely be pulled from the offer. WOMEN > MEN: In the matchmaking category, women are actually worth more than men so long as they earn greater than $50,000 per year. This is different from online dating and should lead to lower competition. You should also target men, but we would not be disappointed if your male to female ratio was 40:60.
PROFESSIONAL: Target professional singles and/or retired singles with money. The higher income the better. Leads should be above $35K in income. We do not accept profiles of full-time students or people looking for work as they do not financially qualify.
RELATIONSHIP MINDED: People that choose matchmaking services are interested in a serious relationship. They are generally working full-time and they don't have time for BS. They don't "chat" and they are not looking for "fast hookups".

DEMOGRAPHIC MARKETS SUITED FOR MATCHMAKING:
We have achieved almost 100% coverage of DMAs that can support matchmaking services. Los Angeles can support several high-end matchmaking services. Spokane, Washington can't support any. Also, certain states have extremely prohibitive laws (New York, North Carolina) making it practically impossible to serve this area without breaking the law. We have provided a list of DMAs that are currently active. Affiliates that can target these DMAs without blowing up their costs will achieve higher eCPCs. Please be sure to regularly check our target market list as they can change at any time.

Target: • State: New Jersey, US • 10 mi around Redlands, CA 92373, US • 15 mi around Myrtle Beach, SC 29577, US • 20 mi around Downingtown, PA 19335, US • 20 mi around Doylestown, PA 18902, US • 20 mi around Reading, PA 19604, US • 20 mi around Thousand Oaks, CA 91360, US • 25 mi around Collegeville, PA 19426, US • 25 mi around Falls Church, VA 22043, US • 25 mi around Poway, CA 92074, US • 30 mi around Boca Raton, FL 33434, US • 30 mi around California 91436, US • 30 mi around Cincinnati, OH 45249, US • 30 mi around Costa Mesa, CA 92626, US • 30 mi around Upland, CA 91784, US • 35 mi around Bentonville, AR 72712, US • 35 mi around Columbia, MD 21045, US • 35 mi around Little Rock, AR 72211, US • 35 mi around Palo Alto, CA 94303, US • 35 mi around Sacramento, CA 95825, US • 35 mi around Santa Rosa, CA 95403, US • 35 mi around Schaumburg, IL 60173, US • 35 mi around South Windsor, CT 06074, US • 35 mi around St Louis, MO 63131, US • 35 mi around Tennessee 38018, US • 35 mi around Walnut Creek, CA 94596, US • 35 mi around Wichita, KS 67226, US • 40 mi around Bellevue, WA 98004, US • 40 mi around Fort Mill, SC 29708, US • 40 mi around Franklin, TN 37067, US • 40 mi around Leawood, KS 66211, US • 40 mi around Palm Desert, CA 92260, US • 40 mi around Scottsdale, AZ 85250, US • 45 mi around Denver, CO 80246, US • 45 mi around Monroeville, PA 15146, US • 45 mi around Palm Beach, FL 33480, US • 45 mi around Pittsburgh, PA 15220, US • 47 mi around Independence, OH 44131, US • 50 mi around Bonita Springs, FL 34135, US • 50 mi around Cahaba Heights, AL 35243, US • 50 mi around Columbia, SC 29201, US • 50 mi around Columbus, OH 43240, US • 50 mi around Dallas, TX 75254, US • 50 mi around Fort Worth, TX 76107, US • 50 mi around Indianapolis, IN 46268, US • 50 mi around Jacksonville, FL 32216, US • 50 mi around Maitland, FL 32751, US • 50 mi around Minneapolis, MN 55439, US • 50 mi around Mt Pleasant, SC 29464, US • 50 mi around Sarasota, FL 34236, US • 50 mi around Savannah, GA 31406, US • 50 mi around Springfield, MO 65807, US • 55 mi around Atlanta, GA 30339, US • 55 mi around Houston, TX 77027, US • 60 mi around Grand Rapids, MI 49546, US • 60 mi around Tampa, FL 33607, US • 65 mi around Broken Arrow, OK 74012, US • 65 mi around Oklahoma City, OK 73118, US

Exclude: • City: Absecon, NJ, US • City: Alloway, NJ, US • City: Atlantic City, NJ, US • City: Audubon, NJ, US • City: Avalon, NJ, US • City: Barrington, NJ, US • City: Bellmawr, NJ, US • City: Berlin, NJ, US • City: Blackwood, NJ, US • City: Bridgeport, NJ, US • City: Bridgeton, NJ, US • City: Brigantine, NJ, US • City: Buena, NJ, US • City: Camden, NJ, US • City: Cape May Court House, NJ, US • City: Cape May, NJ, US • City: Cedarville, NJ, US • City: Clarksboro, NJ, US • City: Clayton, NJ, US • City: Clementon, NJ, US • City: Egg Harbor City, NJ, US • City: Egg Harbor Township, NJ, US • City: Elmer, NJ, US • City: Elwood, NJ, US • City: Estell Manor, NJ, US • City: Franklinville, NJ, US • City: Gibbstown, NJ, US • City: Glassboro, NJ, US • City: Glendora, NJ, US • City: Greenwich, NJ, US • City: Hammonton, NJ, US • City: Harrisonville, NJ, US • City: Heislerville, NJ, US • City: Landisville, NJ, US • City: Leesburg, NJ, US • City: Linwood, NJ, US • City: Longport, NJ, US • City: Magnolia, NJ, US • City: Malaga, NJ, US • City: Mantua, NJ, US • City: Margate City, NJ, US • City: Marmora, NJ, US • City: Mays Landing, NJ, US • City: Mickleton, NJ, US • City: Millville, NJ, US • City: Milmay, NJ, US • City: Mullica Hill, NJ, US • City: National Park, NJ, US • City: New Gretna, NJ, US • City: Newfield, NJ, US • City: Northfield, NJ, US • City: Ocean City, NJ, US • City: Paulsboro, NJ, US • City: Pedricktown, NJ, US • City: Penns Grove, NJ, US • City: Pennsville, NJ, US • City: Pitman, NJ, US • City: Pleasantville, NJ, US • City: Pomona, NJ, US • City: Port Norris, NJ, US • City: Port Republic, NJ, US • City: Quinton, NJ, US • City: Richland, NJ, US • City: Rio Grande, NJ, US • City: Rosenhayn, NJ, US • City: Runnemede, NJ, US • City: Salem, NJ, US • City: Sea Isle City, NJ, US • City: Somers Point, NJ, US • City: Stone Harbor, NJ, US • City: Stratford, NJ, US • City: Swedesboro, NJ, US • City: Thorofare, NJ, US • City: Ventnor City, NJ, US • City: Vineland, NJ, US • City: Westville, NJ, US • City: Wildwood, NJ, US • City: Williamstown, NJ, US • City: Woodbine, NJ, US • City: Woodbury Heights, NJ, US • City: Woodbury, NJ, US • City: Woodstown, NJ, US

Campaign Restrictions:
1) No Incentivized Traffic.
2) No Co-Registrations
3) Absolutely no promoting the offer as a "free" service. This includes no promoting the offer as a "free trial".
4) No Iframing or similar cloaking techniques.
5) Specific words that cannot be used in any ad or creative: FREE, TRIAL, 100%, SEXY, MILF, CHAT, BOOBS, HORNY, GUARANTEE, GUARANTEED.
6) Images should be tasteful. Some sex appeal is OK, but no scantily clad women. There is a difference between sex appeal and women with size 44DD chests used in other ads that are simply using cleavage to attract clicks. Do not push the envelope here. If you have any doubt about an image, you're probably right.
7) No Ethnically Focused Sites. You may not place ads on sites that are blatantly focused any specific ethnic group or race.
8) No Advertising On Adult Content Sites. While people that like sex surely want relationships too, this traffic simply does not convert for us.
9) No False Claims. Do not misrepresent the offer represented on the landing page. For example, although some traffic will be offered a Free Trial, not everyone will be so you may not make that claim.
10) You are expected to stay within the spirit of the offer. If you have doubt about your copy, creatives or traffic sources, run it by your affiliate manager.
11) All traffic that violates the above rules will be subject to full charge back
12) All images need to be sent to client for approval if different from the ones provided by client.